Daily Insights

Gaming Goes Global

By: Mackenzie Baker | Oct 29, 2019

Following in the footsteps of television shows and music videos, interactive gaming could be the future of engrossing technology. 

Gone is the age when gaming was seen as an enigmatic pastime. Recently, gaming culture has become less niche, with popular gamers becoming celebrity-esque. Careers and lifestyles have been made out of gaming, ensuring its spot further still in social culture. Gaming videos have become so popular that they now dominate the YouTube space with varied videos gaining millions of views, according to a Gartner L2 report

Part of the success of gaming videos can be attributed to how often they are posted. Gaming videos are posted 2.9 times as often as other consumer electronics categories, with game trailers and product demos at the top of the show reel. While most fans go to YouTube to watch this content, streaming services such as Hulu are upping their gaming displays in efforts to attract a larger audience. A new television network is in the works called the Video Game Entertainment News Network (VENN) and it will be dedicated entirely to the gaming universe. The creators of the network predict it’ll be as popular and groundbreaking as MTV. 

Gaming is primed to be the next mainstream culture phenomenon. Companies like Hulu and The Washington Post are already jumping on board the trend. When it comes to new-wave entertainment, brands have an intriguing opportunity in the gaming world.