Daily Insights

How Companies Reach Potential Voters

By: Mackenzie Baker | Feb 05, 2020

A number of well-known social platforms and companies have joined forces to invest in the next generation of voters. 

Spotify, Twitter, and Reddit are just three of the many companies involved in a new non-partisan initiative called the Civic Alliance. The aim of the project is to provide tailored support to companies that can then pass on tools to help consumers register to vote. Facebook and Instagram are also both a part of the alliance—which is beneficial as both brands represent a large portion of display advertising impressions, according to a Gartner report on the topic—meaning the brands can easily help spread awareness about the cause. 

Many non-social companies are involved in the alliance, including Urban Outfitters, Lyft, Amazon, and AMC Theaters—all coming together to drive voter turnout as the U.S. gears up for the next election cycle. The thought behind Civic Alliance is that citizens interact with brands in multiple ways each day and companies should use these interactions to encourage civic action and help potential voters learn how to participate. 

Civic Alliance is the brainchild of the CAA Foundation and Democracy Works, two independent companies that work to bolster civic engagement initiatives and voter turnout. Civic Alliance has also enlisted the help of numerous entertainment companies who have far-reaching effects with large consumer bases. MTV, for example, has joined the alliance and is currently working with content creators to integrate voting storylines into shows as well as placing polling stations on college campuses. As well, country music channel CMT is helping fans register to vote at music tour stops and special events like the CMT Awards. The dozens of different companies are all finding various ways to weave civic engagement into their core lines. 

Civic Alliance hopes to reach Americans of all ages and encourage them to vote in the 2020 election. Uniting companies from diverse industries under a common goal could help the association reach as many different people as possible.