What: Gartner Marketing Symposium/Xpo 2021
When: August 31 – September 2, 2021
Where: Virtual
Details: CMOs are at a difficult juncture where budgets and resources are constrained, but marketing still needs to demonstrate how it can support the enterprise’s growth and transformation ambitions. The annual Gartner CMO Spend Survey 2021 found CMOs have seen their marketing budgets fall to 6.4% of company revenue (down from 11% in 2020) – the lowest they have ever been since 2012. This means that CMOs are tasked with doing more with less and will have to be focused, strategic and creative in their marketing plans and tactics. The Gartner Marketing Symposium/Xpo 2021 provides CMOs and other senior marketing leaders with the insights they need to grow revenue, drive customer experience and lead digital innovation in this environment.
The Gartner Marketing Symposium/Xpo agenda features several comprehensive tracks allowing marketing leaders to take a deep dive into a broad range of topics focused on the most pressing issues they face today:
- Track A: Redefine Marketing's Role as Business Builder
- Track B: Power Transformation with Insights, Data and Analytics
- Track C: Deliver on the Promise of Customer Experience Innovation
- Track D: Adapt Multichannel Strategy to Evolving Expectations
- Track E: Grow Revenue Through a Connected Commercial Strategy
- Track F: Realize the Value of Your Technology Ecosystem
- Track G: Activate Your Brand Purpose and Narrative for Growth
Guest Speakers:
- Tim Brown, Executive Chair, IDEO
- Omar Johnson, Marketing Innovator and former CMO of Beats by Dre
The Exhibit Showcase at the event will provide exclusive access to some of the world’s leading marketing and digital service providers, featuring virtual demonstrations and meetings, and information-packed presentations. A listing of current exhibitors is available on the Exhibitor Directory.
For complete conference details, please visit the Gartner Marketing Symposium/Xpo website. Members of the media can register for the conference by contacting kelly.blum@gartner.com or gloria.omale@gartner.com.
Join the discussion on social media using #GartnerMKTG.
About the Gartner Marketing Symposium/Xpo
Gartner analysts will discuss the key issues facing CMOs during the Gartner Marketing Symposium/Xpo, taking place virtually August 31 – September 2. This conference provides marketing leaders actionable advice about the trends, tools and emerging technologies they need to deliver business results. Gartner analysts address the biggest opportunities, challenges and priorities marketers face today, including data and analytics, customer experience, content marketing, customer insight, marketing technology (martech) and multichannel marketing. Follow news and updates for the event on Twitter at #GartnerMKTG.
About Gartner for Marketers
Gartner for Marketers provides the objective, expert advice, and proven tools that CMOs and other marketing leaders need to seize the right opportunities with clarity and confidence, and to stay ahead of the trends that matter. With in-depth research and analysis, Gartner for Marketers helps you focus on the opportunities with the greatest potential to deliver results. More information on Gartner for Marketers is available online at www.gartner.com/marketing. Follow news and updates from the Gartner Marketing practice on Twitter and LinkedIn using #GartnerMKTG.
