Sales: The Growth Imperative

Sales leaders must drive growth in today's complex buying environment

Sales leaders must prevail in a complex buying environment

Today’s buying environment is increasingly complex. Nonetheless, sales leaders are expected to boost revenue and customer loyalty — all while closing more deals than ever before. We’ll help you build a sales function for the future. 

“This is truly a partnership without a doubt.”

Wendy Gallery

Vice President Sales,

How we address your top challenges

Pressure is mounting on sales leaders to drive growth through new and existing customers, and B2B purchase experiences, regardless of their complexities. We provide you with the insights, advice and tools you need to address your mission-critical priorities.

Combat commoditization and price-based purchasing

Customers are quick to set minimum requirements, shortlist vendors able to meet those criteria and force a price-based discussion. We can help you respond to these conditions with strategies that offset them.

Develop critical manager and seller skills

Today’s dynamic work environment demands managers play a much larger role in employee development. We can help you develop managers with the coaching behaviors that drive seller performance.

Elevate the value of sales interactions

The ready availability of quality information through digital channels has made it far easier for buyers to gather information independently, only engaging sellers when absolutely necessary. We can help you maximize the impact of the few opportunities your sellers do get with customers.

Unlock existing account growth potential

Despite a 2.3x increase in sales teams’ product portfolios, cross-sale and account growth efforts are stalling. In fact, traditional account management models may actually stunt growth. We can help you unlock potential in your accounts by applying new account management models.

Optimize sales force enablement

The increasing scope of job responsibilities in today’s work environment is overburdening sellers, and many organizations’ efforts to alleviate the problem are only making it worse. We can help you optimize your sales support to boost productivity.

Gartner Sales & Marketing Conference

Network with B2B sales and marketing executives, hear from a mix of experts and practitioners, get one-on-one guidance from Gartner experts, and explore new solutions. Gartner Sales & Marketing Conference provides the insights sales and marketing leaders need to aggressively find and implement new ways to achieve their revenue growth goals.

Resources for Sales Leaders


Win More B2B Sales Deals


Build a Successful Strategic Plan for Sales


Drive Account Growth Through Smarter Account Management



Panel Discussion: Top Emerging Trends in Sales Technology


Enable Your Buyers to Boost Your Sales


The Top 5 Realities of B2B Buying Habits in 2018

Smarter with Gartner

Featured Press

Gartner is a trusted advisor and an objective resource for more than 15,000 organizations in 100+ countries.

Learn more about how we can help you achieve your mission-critical priorities.