Sales: The Growth Imperative

Sales leaders must drive growth in today's complex buying environment

Sales leaders must prevail in a complex buying environment

Today’s buying environment is increasingly complex. Nonetheless, sales leaders are expected to boost revenue and customer loyalty — all while closing more deals than ever before. We’ll help you build a sales function for the future. 

“This is truly a partnership without a doubt.”

Wendy Gallery

Vice President Sales,

How we address your top challenges

Pressure is mounting on sales leaders to drive growth through new and existing customers, and B2B purchase experiences, regardless of their complexities. We provide you with the insights, advice and tools you need to address mission-critical priorities and drive growth.

Combat commoditization and price-based purchasing

Customers are quick to set minimum requirements, shortlist vendors able to meet those criteria, and force a price-based discussion. We can help you respond to these conditions with strategies that offset them.

Unlock existing account growth potential

Despite a 2.3x increase in sales teams’ product portfolios, cross-sale and account growth efforts are stalling. In fact, traditional account management models may actually stunt growth. We can help you unlock potential in your accounts by applying new account management models.

Develop critical seller and manager skills

The most successful sales teams elevate the customer dialogue, delivering key insights that shape how customers think about their business. We can help you take these skills to the next level.

Gartner Sales & Marketing Conference

Network with B2B sales and marketing executives, hear from a mix of experts and practitioners, get one-on-one guidance from Gartner experts, and explore new solutions. Gartner Sales & Marketing Conference provides the insights sales and marketing leaders need to aggressively find and implement new ways to achieve their revenue growth goals.

Learn More


Panel Discussion: Top Emerging Trends in Sales Technology


Win More B2B Sales Deals


The Top 5 Realities of B2B Buying Habits in 2018

Smarter with Gartner

Featured Press


Sales Initiative: Revealed: The Scary Truth About B2B Sales and Digital Buying


Hubspot Blog: You’re Overlooking a Surprising Way to Qualify Leads in 2018


Harvard Business Review: The New Sales Imperative

Gartner is a trusted advisor and an objective resource for more than 15,000 organizations in 100+ countries.

Learn more about how we can help you achieve your mission-critical priorities.