Sales technology automates the full scope of the sales value chain, including planning, enablement, execution and optimization. However, all too frequently, sales leaders purchase sales technology on faith, believing that just by installing the technology they will drive better outcomes. In reality, Gartner research shows that just 24% of companies believe that their sales technology implementation is optimized.
Top Customer Relationship Management (CRM) Sales Technologies
Drive better sales outcomes through technology investments
In sales, optimizing CRM sales technology matters
Drive better sales outcomes with these CRM sales technologies
Discover the most relevant digital technologies that optimize an organization’s sales strategy, sales processes, spanning planning, enablement, execution and analysis capabilities.
Insights you can use
To help sales leaders transform the CRM sales technology program into a driver of better sales outcomes, we address the 5 most common client challenges:
Quote to cash
Quote-to-cash tools automate the complex, multistep sales process that sellers must execute to generate quotes and prospect proposal requests. We delve into how technologies such as configure, price & quote (CPQ) and price optimization & management (PO&M) can manage and optimize the sales process.
Sales enablement
Sales enablement tools promote the content, training and coaching that help sellers and managers learn how to engage with buyers. We examine how sales enablement tools are evolving from single to multipurpose solutions to improve sales coaching and training.
Sales execution
Sales teams require tools to not only support their sales process optimization efforts, but also to improve pipeline management to gain customer purchase intent. We support sales teams in becoming more adept at delivering new emerging solutions to improve sales execution.
Sales performance and management (SPM)
SPM systems are designed to drive operational efficiencies by automating back-end operational sales processes. These capabilities support optimization by improving revenue contribution and accuracy. We help you reduce operational inefficiencies and select the right SPM systems to manage sales performance.
Sales technology strategy
Sales organizations have three common program needs: 1) Building a long-term sales technology roadmap, 2) increasing the usage of sales technologies, and 3) supporting the overall business objectives. We help you address these common program needs to better execute your sales process.
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Gartner topic experts
The Gartner sales team includes experts worldwide.
Brian Cain
Sr Principal, Advisory
Scott Collins
VP, Team Manager
Tom Cosgrove
Sr Director, Advisory
Matt Dudek
VP, Team Manager
Cristina Gomez
Managing VP
Rick Karlton
Managing VP
Matthew Kiel
VP, Team Manager
Danielle McKinley
Director, Advisory
Nick Toman
Distinguished VP, Research
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