The Chief Sales Officer

Stay ahead of emerging issues and trends impacting new to role sales leaders.

In this issue

Sellers Must Adapt to Digital Buying Preferences and Behaviors

Respond to buyers’ digital preferences and pitfalls with a revised sales process.

3 Ways for Sales Leaders to Transform Into a Data-Driven Organization

Learn how to leverage intelligence and analytics to make your organization more data-driven.

Chief Sales Officer Spotlight: Automation and Data Provide Sales Guidance, but People Add Context 

Read about a CSO’s journey capturing and incorporating data, and leveraging artificial intelligence and machine learning throughout the entire sales process.

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