As B2B buying increasingly moves online, both the substance and the scope of seller behavior will have to adapt in order to stay relevant. CSOs must necessarily evolve their mindset from leading teams of individual sellers to leading the far broader effort of organizational selling, embracing digital routes to market above all else. The story of evolving buying dynamics has two independent but parallel themes — digital and difficulty — each with dramatic implications for sales organizations. 

Download this research to discover the top five customer buying trends that sales leaders must adapt to in order to survive and thrive in the next five years.