Today’s buying groups are virtual, large and diverse. They often struggle to collaborate internally and build consensus, which exacerbates roadblocks for sellers and marketers.

Learn how a software company created a tool that has increased their close rate to 80% from roughly 20% and shortened their sales cycle.

Download the case to study to see how they are:

  • Tracking customer progress to surface stall points and learning gaps
  • Using their new tool as a source of natural client voice that is not biased or abstracted
  • Targeting and sequencing enablement content and sales interactions
  • Clarifying the buying process as a whole, and ownership of touchpoints and handoffs within the process