SMART Technologies' leadership realized that due to B2B buyers increasingly buying through digital and multichannels, their siloed commercial operation approach was not working. They were unintentionally creating a discontinuous purchase experience, resulting in operational redundancies, excess spending, and lost business.
Download the case study to learn how SMART Technologies unified their commercial strategy which resulted in:
- 48% Increase in revenue YoY
- 50% Increase in lead volume YoY
- 35% Increase in lead acceptance rate YoY