A new functional role is emerging in B2B sales and marketing organizations: Revenue operations. Revenue operations is defined as the modern operating model for driving efficient, predictable revenue by using an interconnected, observable, end-to-end process. The model is a series of repeatable activities conducted across go-to-market functions and organized into these elements: Strategy, process, workflow, data, analysis and technology.

The Defining Revenue Operations report will help you learn how the world’s fastest-growing companies are exploring the adoption of or have already adopted a version of a revenue ops model, and show you how Gartner can help you build a revops strategy at your organization. 

About this research

The insights in this document were originally produced by TOPO, now Gartner.