Despite having an expanded portfolio of products and increased investments in value-added services, sales organizations have failed to harness existing accounts to drive cross-sell/upsell and achieve growth. In fact, only 28% of sales leaders agree that existing account management channels regularly meet their cross-selling and account growth targets. 

Download the action plan to: 

  • Learn why the traditional account management model and mindset may actually stunt account growth
  • Understand why the single biggest driver of incremental growth in existing accounts is delivering customer improvement
  • Discover five key tactics for driving growth through customer improvement