Despite having an expanded portfolio of products and increased investments in value-added services, sales organizations have failed to harness existing accounts to drive cross-sell/upsell and achieve growth. In fact, only 28% of sales leaders agree that existing account management channels regularly meet their cross-selling and account growth targets.
Download the action plan to:
- Learn why the traditional account management model and mindset may actually stunt account growth
- Understand why the single biggest driver of incremental growth in existing accounts is delivering customer improvement
- Discover five key tactics for driving growth through customer improvement