B2B buyers are changing the way they interact with companies, prompting consumerization of the B2B buying landscape. In fact, 43% of buyers have voiced a strong preference to learn about company offers, often without any seller support

To reduce the complexity of the hybrid buying/selling reality, sales enablement leaders must move beyond enabling only sellers and enable all client-facing, revenue-generating roles. 

Download our guide to learn how to: 

  • Address the entire customer buying journey 
  • Reduce buyer friction and seller burden 
  • Improve enablement effectiveness by aligning metrics 
  • Centralize enablement efforts