B2B buyers are changing the way they interact with companies, prompting consumerization of the B2B buying landscape. In fact, 43% of buyers have voiced a strong preference to learn about company offers, often without any seller support

To reduce the complexity of the hybrid buying/selling reality, sales enablement leaders must integrate roles, prioritize end-to-end metrics and consolidate functions with revenue enablement. 

Download our research to learn how to: 

  • Reduce buyer friction and seller burden
  • Optimize investments in enablement
  • Centralize enablement efforts