B2B buyers are changing the way they interact with companies, prompting consumerization of the B2B buying landscape. In fact, 43% of buyers have voiced a strong preference to learn about company offers, often without any seller support.
To reduce the complexity of the hybrid buying/selling reality, sales enablement leaders must integrate roles, prioritize end-to-end metrics and consolidate functions with revenue enablement.
Download our research to learn how to:
- Reduce buyer friction and seller burden
- Optimize investments in enablement
- Centralize enablement efforts