IT Glossary

CTR (click-through rate)

The number of times a Web page advertisement is clicked, compared to the number of times it is displayed. Royalties are often based on CTR. This term is also used in reference a website’s ability to persuade a visitor to “click through” to another site.

Become a Client

Call us now at:

+1 800-213-4848


Contact us online 

Free Research
Discover what 12,000 CIOs and Senior IT leaders already know.
Free Access