IT Glossary

Customer Relationship Management (CRM)

CRM - Customer Relationship ManagementCustomer relationship management (CRM) is a business strategy that optimizes revenue and profitability while promoting customer satisfaction and loyalty. CRM technologies enable strategy, and identify and manage customer relationships, in person or virtually. CRM software provides functionality to companies in four segments: sales, marketing, customer service and digital commerce.

Customer Relationship Management Software Buyers Prioritize Sales Force Automation, According to 2013 Study.

Read reviews of CRM and Customer Experience Implementation Services, Worldwide…

Gartner Peer Insights has over 388 reviews on 25+ vendors in the CRM and Customer Experience Implementation Services, Worldwide market. Learn about these companies and these products from IT professionals who have first-hand experience with them.


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