IT Glossary

Digital Commerce

digital commerceDigital commerce enables customers to purchase goods and services through an interactive and self-service experience.

It includes the marketing activities that support these transactions, including people, processes and technologies to execute the offering of development content, analytics, promotion, pricing, customer acquisition and retention, and customer experience at all touchpoints throughout the customer buying journey.

Visit Gartner for Marketing Leaders for free research on tying social marketing to business results.



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