IT Glossary

Digital Marketing Strategy

marketing mixA digital marketing strategy is the process of articulating the vision, goals and opportunities — as well as the processes, people, technology and initiatives to execute them — to create deeper interactions with customers, more customized and personalized offerings and interactions, data-driven decision making, and customer experience models that are more nimble and reactive to changes in customers’ needs, wants and interests.

Visit Gartner for Marketing Leaders and develop marketing strategies that seamlessly integrates digital and traditional media with proven models that help you align your marketing investments with business objectives.

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