September 09, 2019
September 09, 2019
Best practices for SDR time management include setting goals and objectives, creating a daily calendar and streamlining activities.
Effective time management is essential to sales develop representative (SDR) productivity. A full 83.4% of SDRs fail to consistently hit quota each month, in large part because they lack this critical skill.
The problem is so prevalent that in our SDR research, 33.3% of high-growth companies cite challenges around SDR time management as one of the top three challenges for their organization.
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Fortunately, time management is a solvable problem when SDRs use these important steps:
There are three foundational best practices for SDR time management.
The first step to effective time management is to set smart daily and weekly goals that anticipate performance challenges before they occur. To do this, first divide your quota into weekly and daily goals. SDRs who consistently hit quota produce steadily throughout the month.
Next, create daily activity goals. If you know you must produce one sales qualified lead each day, break that into individual activities you will need to complete to produce your desired results.
Finally, with your daily activity goals defined, you must ensure you dedicate enough time throughout your day to achieve those goals. Block off time on your calendar for prospecting and protect that time from distractions like internal meetings.
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The next step is to create a daily calendar to manage your time. The calendar below provides an example of how to block out your day to ensure you stay focused and allot yourself enough time to hit your goals.
Great SDRs not only schedule each day around the activities that will help them hit their quota, but they develop consistent daily habits that allow them to progress toward their monthly quota.
Once SDRs consistently achieve daily goals and monthly quota, identify efficiencies in daily activities to reduce time spent on them.
Common areas for improvement include:
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