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Sales
Gartner Glossary
Buyer Enablement
Buyer enablement is the information and tools provided to buyers to help them complete critical buying tasks faster and more easily. This information may include calculators, live coaching and advice, diagnostics, benchmarks, connectors, simulations and recommendations, all designed to help self-driven buyers navigate the purchase process.
Learn how to simplify your buyers’ purchase process and empower sellers to deliver value
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