Sales

Gartner Glossary

Buyer Enablement

Buyer enablement is the information and tools provided to buyers to help them complete critical buying tasks faster and more easily. This information may include calculators, live coaching and advice, diagnostics, benchmarks, connectors, simulations and recommendations, all designed to help self-driven buyers navigate the purchase process.

Learn how to simplify your buyers’ purchase process and empower sellers to deliver value

Related Content

Building Sales Enablement Strategy for Sales Leaders | Gartner

Read Now

Top Customer Relationship Management (CRM) Sales Technologies

Read Now

Top Priorities for Chief Sales Officers & Leaders in 2022

Read Now

Related Terms

Account Management

Account Planning

Business Development

Business to Business (B2B) Buying Process

Business to Business (B2B) Sales

Challenger Sale

Channel Management

Chief Revenue Officer (CRO)

Chief Sales Officer (CSO)

Account Management

Account Planning

Business Development

Business to Business (B2B) Buying Process

Business to Business (B2B) Sales

Challenger Sale

Channel Management

Chief Revenue Officer (CRO)

Chief Sales Officer (CSO)

Gartner CSO & Sales Leader Conference

Connect with the leading CSOs and sales leaders to get the latest insights on sales technology, sales enablement and more.

View Conference

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.

Free Newsletter for Executives
Get objective, actionable insights – plus invitations to events. Sign up now.

Work Email

Person Type

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

First Name Last Name Person Type

Company Name Country

By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.