Sales

Gartner Glossary

Channel Sales

Channel sales (also known as partner sales) is the indirect sales channel that a business-to-business (B2B) sales organization uses to go to market. Channel partners play various roles in different types of engagements. Depending on the industry, partners may be involved in aggregating, delivering, administrating and contributing to the solution.

Experience Gartner virtual conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.