Sales

Gartner Glossary

Customer Acquisition

Customer acquisition is the process of identifying and developing opportunities in the sales channel and executing them to close the deal. It involves engagement with prospects and alignment with sales efforts across the buyer’s purchase journey.

Experience Gartner conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.