Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.
- Gartner client? Log in for personalized search results.
Sales
Gartner Glossary
Prospecting
Prospecting is the first step of the sales process, which involves identifying and contacting potential customers. The goal of prospecting is to create a database of likely customers.
Recommended Content for You
Experience Gartner conferences
Gartner Webinars
Expert insights and strategies to address your priorities and solve your most pressing challenges.
