Gartner Glossary

Sales Cycle

A sales cycle is the total amount of time it takes for a business-to-business (B2B) sales organization to close a sales deal, starting from the first time a customer is engaged to when the deal is won or closed.

Experience Gartner conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.