Sales

Gartner Glossary

Gartner Glossary Sales Glossary S Sales Strategy

Sales Strategy

A sales strategy is an organization’s detailed plan to drive sales performance, innovation and growth by better penetrating existing markets and growing share of current customer wallet.

Related Content

Strategic Roadmap for Accelerating Revenue Growth

Read Now

Effective Sales Operations Management & Strategy | Gartner

Read Now

Become a Top Chief Sales Officer

Read Now

Related Terms

Gartner CSO & Sales Leader Conference

Connect with the leading CSOs and sales leaders to get the latest insights on sales technology, sales enablement and more.

View Conference

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.
View Webinars