Sales Research

Download the Gartner Sales Enablement Framework for insight into the elements needed to create and manage a successful sales enablement function.

Gartner conducted the State of Sales Analytics survey to better understand B2B sales organization’s analytics capabilities today and key areas of strength.

Sales analytics functions often struggle to deliver desired commercial impact due to perennial challenges with low data quality and poor stakeholder engagement. To achieve their full potential, sales operations leaders must prioritize data governance, data literacy and advanced analytics technology.

Only 6% of CSOs say they are extremely confident about their team’s ability to meet or exceed revenue goals. Download Gartner’s 2021 Strategic Roadmap for Growth.

Download this research to discover the top five customer buying trends that sales leaders must adapt to in order to survive and thrive in the next five years.

CSOs and Sales leaders: Discover the top trends that are shaping the future of sales strategies, processes and resource allocation.

Learn how to create a winning channel partner strategy and avoid common pitfalls, including how to define business objectives for the partner program and more.

Download the report and learn how to drive efficient, predictable revenue through revenue operations. Explore the research now.

Download the framework to learn more about these key attributes and how to implement the Gartner Account-Based Marketing Framework in your organization.