Sales Research

Identify your functional strengths and weaknesses with Gartner’s fact-based Sales Score to shape and prioritize your sales strategy

Three compounding pressures are affecting commercial organizations: persistent high inflation, scarce, expensive talent, and global supply challenges. Use Gartner's recession playbook to identify 9 key actions that will drive your competitive position and help you tackle these challenges.

12 key sales activities create the foundation of a successful sales strategy. Use this infographic to identify process redundancies and ensure that business strategy is woven throughout the seller journey.

The typical virtual selling technology stack involves 13 key technologies. Use this free Gartner framework to develop and build a virtual selling tech stack that improves buyer engagement, and data-driven seller actions, and simplifies seller workflows.

The traditional seller-centric go-to-market plan is outdated. Chief Commercial Officers need to unify commercial strategies and leverage multithreaded commercial engagements to succeed.

Download your Sales strategic plan template and learn how to develop a clear, concise, and measurable Sales strategic plan. Download Now.

Download this infographic to benchmark your sales compensation strategy against 145 cross-industry B2B sales orgs around the world.

Download this Gartner research to learn how to reduce buyer friction and seller burden, optimize investments in enablement, centralize enablement efforts, and more.

Discover how your sales enablement strategy can drive hypergrowth in the digital era and how strategic processes and technology improve sales productivity. Learn More.

Download the Gartner Sales Enablement Framework for insight into the elements needed to create and manage a successful sales enablement function.

Sales analytics functions often struggle to deliver desired commercial impact due to perennial challenges with low data quality and poor stakeholder engagement. Use this roadmap to improve your sales analytics capability.

Gartner connected with 50+ sales operations leaders to see how they are addressing the business impacts of the rapidly evolving COVID-19 crisis. Learn more here.