Top Trends Sales Leaders Care About Now

Despite sales leaders’ best intentions, Gartner analysis shows 76% of sellers report sales enablement is adding complexity to their jobs. Arming your sales force with the right data, collateral, tools, resources and technology to sell more effectively is imperative for a forward-thinking sales enablement function.

Progressive sales ops teams are transforming their capabilities to unlock sales performance and go-to-market insights that will position them as a strategic function within sales organizations.

As customers have access to more more — and better — information from digital channels, the pressure is on reps and their leaders to adapt to new customer expectations, needs and buying behaviors. Are you investing in talent practices that reflect changes in how customers buy?

It’s critical that sales leaders stay ahead of emerging business trends while motivating their sales organizations to adopt new initiatives and deliver on ever-increasing growth targets.