Organizations that prioritize sales and marketing alignment are nearly 3X more likely to exceed new customer acquisition targets. Although this is a top priority for sales leaders this year, progress has been slow with only 19% of organizations having implemented commercial alignment.
Sales leaders must break down the silos between sales and marketing to deliver a consistent purchase experience and close more deals. Download our guide to:
- Create the desired B2B buyer experience
- Rate your current state of sales and marketing alignment with our maturity model
- Build a business case with real-life examples of organizations that have seen results from a unified commercial strategy