Gartner survey data has shown that most sales enablement leaders are tracking the wrong metrics. For example, more than two-thirds of sales enablement leaders are measuring their impact by pipeline conversion rates but sales enablement has little to no direct impact on pipeline conversion.

Download our 3-Step Guide to Effectively Measure Sales Enablement to:

  • Protect against budget cuts, especially during recessionary or other cost-reducing times
  • Justify additional investment in programs and headcount
  • Expand leadership responsibilities to take on more trusted and strategic roles
  • Create buy-in from cross-functional peers to strengthen collaboration