Gartner survey data has shown that most sales enablement leaders are tracking the wrong metrics. For example, more than two-thirds of sales enablement leaders are measuring their impact by pipeline conversion rates but sales enablement has little to no direct impact on pipeline conversion.
Download our 3-Step Guide to Effectively Measure Sales Enablement to:
- Protect against budget cuts, especially during recessionary or other cost-reducing times
- Justify additional investment in programs and headcount
- Expand leadership responsibilities to take on more trusted and strategic roles
- Create buy-in from cross-functional peers to strengthen collaboration