To help navigate the increasingly complex sales technology landscape, we worked with 250 sales leaders across 11 industries globally to create an objective map to evaluate 37 established and emerging technologies. 

The result is a multidimensional graphic known as our Sales Technologies Bullseye. The Bullseye illustrates which sales technologies sales leaders currently use in their respective organizations, the ROI they find in them and the future importance they predict. Each technology shown on the bullseye has three important features:

  1. Location: The distance of each dot from the center of the bullseye indicates the degree to which the technology is embedded in the organization. Technologies closer to the center are more embedded than those further away.

  2. Size: The size of each dot indicates the technology’s perceived ROI. The bigger the dot, the greater the ROI.

  3. Color: The color of each dot indicates the perceived future importance of each sales technology in two years. Green indicates an increase in future value, yellow indicates no change and red indicates a decrease.

Use this tool to benchmark your sales technology roadmap against industry trends, and see how your peers are thinking about sales technology investments.