Faced with the changing expectations of their stakeholders, businesses are under increasing pressure to take a position on social and political issues. However, communications leaders can be reluctant to engage with controversial topics, fearing a negative backlash from their employees, customers and investors. But by choosing the right issues and engaging in a way that’s authentic to their values, companies are far more likely to see a positive response to speaking out.
Shaping Culture to Support Change
Communicators play an integral part in the success of organizational change. Learn how culture affects behavior and performance — and how to influence it during organizational transformation.