Sourcing Strategies That Win

How HR can thrive in today’s competitive labor market

Today’s labor market is hypercompetitive

As demand for talent converges on a small group of critical skill sets, recruiting teams today must source in increasingly hypercompetitive labor markets. To address this challenge, most recruiting teams have built a sourcing strategy to fulfill the organization's defined hiring needs — a needs-driven sourcing strategy.

Percentage of S&P 100 recruiting for each role in 2018. 90% or more of the S&P 100 recruited for the same 39 roles.
We have so many competitors, even from industries that are traditionally not where we would play. When we were looking at TalentNeuron and Gartner, it was primarily to give us that kind of insight and intelligence on where the labor market is, where we have supply, a lot of data-driven kind of analysis so we could make better-informed decisions.

Ram Vadivelu

Director, Human Resources, Qualcomm

Adapt to the external labor market

In the wake of changing labor market dynamics, the best HR leaders set a sourcing strategy that adapts to external market realities. Organizations that adopt a market-driven sourcing strategy achieve 20% fewer critical roles open after five months compared to those that take a needs-driven sourcing approach.

Benefits of Market-Driven Sourcing: 91% more prospects interviewed for critical roles, 20% fewer critical roles open for five months or more, 30% less time wasted on prospects who ultimately are not interested in the role.

Insights you can use

Gartner combines big data and statistical insight to provide global talent, location and competitive intelligence for your organization.

Confront brand weakness

Prospects have become more skeptical of what employers say about themselves. Gartner can help you stop dialing up appealing brand attributes to compensate for brand weaknesses and start actively addressing brand misperceptions. 

Expand your labor market opportunities

64% of recruiters are finding it harder to source candidates with the exact skill sets required by hiring managers. Gartner can help you find a hiring manager's desired profile by optimizing your search criteria to redefine and expand your labor market opportunities. 

Coach prospect career decisions

Although prospects welcome contact about new job opportunities, only one-fifth are willing to take further action after their initial conversation. Gartner can help you understand prospective candidates’ decision-making processes and act as a career coach, rather than relying on pitching to more people.

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Key Takeaways from Gartner ReimagineHR Conference 2019

More than 2,800 HR leaders came together worldwide to learn how to prepare their organizations for the future of work. Download the key takeaways to see what you missed.

Enjoyed my time learning and sharing best practices. Especially enjoyed all the talent acquisition sessions — insightful and forward looking.

Anisha Patel

Senior Director, Global Talent Acquisition, Unisys

How do we accelerate your geographic growth?

Hai Harari, Director of Talent Intelligence Analytics at Intel, shares how TalentNeuron helped Intel determine where to open its next hub. By leveraging TalentNeuron’s data, he was able to better understand the labor market, compare various site options and confidently present a business case to leaders.

Gartner Topic Experts

Gartner’s HR experts include more than 170 people worldwide. Meet a few of our leaders. 

Dion Love
VP, Advisory

Scott Engler
VP, Advisory

Adriana Duque Hughes
Senior Director, Advisory

Connor Lott
Senior Principal, Advisory

Rachael Marshall
Senior Principal, Advisory

Robin Boomer
Director, Advisory

Ryan Hill
Senior Principal, Advisory

Gartner’s 170+ HR experts are trusted advisors for over 4,000 HR leaders.

Learn more about our labor market data, HR function benchmarks, best practices and tools designed to accelerate speed to execution and ensure decision quality.