Whether you’re interested in brand management, customer experience, marketing technology or social media marketing, you’ll find plenty to read among our Smarter With Gartner marketing articles from 2020. Not surprisingly, though, the underlying theme was the impact of the coronavirus outbreak.
COVID-19 profoundly disrupted most of the strategic plans marketers had made prior to the pandemic. It also changed — perhaps forever — their approach to crisis management. Thousands of readers showed sustained interest in our articles on agile strategic planning, innovating on tight budgets, pivoting quickly from real-life to virtual experiences and adapting to radical changes in customer behavior.
Here’s a list of the most-read marketing titles this year.