In the wake of worsening economic conditions and unreliable department store retail, luxury brands are increasingly turning towards direct-to-consumer sales for revenue. But are they reaching the right demographic?
As Gen Z represents an increasing share of shoppers, brands need to retool their digital strategies to successfully cater to the future of luxury consumers.
The 2019 Gartner Digital IQ Index: Luxury US & Europe benchmarks the digital competence of 101 brands. To learn more, visit Gartner.com/marketing.