Nurses and other healthcare professionals can get free coffee and donuts this week.
On May 6 healthcare professionals can go to Dunkin’ and get a free donut and coffee as a token of thanks for working hard during the pandemic. The offer is valid in-store only, but is available with no purchase necessary. Notably, customers do have to head into stores to redeem the offer, something that might instill fear in social distancers at the moment. Dunkin’ is also donating $1 for every gift card purchased on the national holiday as part of its “Give Your Hero a Coffee Break” campaign. Dunkin’ has been advertising both promotions on Instagram, which thrives on shareability and a focus on images that can help the brand capitalize on engagement with its almost two million followers, according to a Gartner report. The initiative comes a week after Dunkin’s “Pay It Forward” push, which included the creation of a $200,000 grant program for nurses and other healthcare professionals experiencing trauma from the Coronavirus pandemic. The coffeehouse company partnered with First Descents, an outdoor-centric nonprofit, to create “Hero Recharge”, a series of adventure-based wellness programs that will be free to healthcare workers.
Since early March, Dunkin’ has been running a series of initiatives to give back to those on the frontline of the pandemic. The brand has dropped off free gift cards, coffee pods, and complimentary coffee and donuts at sites across the country. Dunkin has been supplying free coffee to particularly hard-hit areas, including Mount Sinai Hospital in New York City and Boston Children’s Hospital, as well as operating complimentary food trucks at hospitals and emergency sites for first responders. In New York City, the brand delivered more than 22,000 coffee and donuts to every New York Police Department across the five boroughs for free. Supplying coffee and donuts to frontline workers allows Dunkin’ to give back during the crisis through more than a monetary donation, which could resonate with frontline workers and other customers touched by the gesture.
Dunkin’s free coffee and donuts is a reminder to give thanks to the healthcare heroes working tirelessly through the Coronavirus crisis. Supplying free food and drinks could increase the brand’s consumer loyalty as it brings positive recognition to healthcare workers during a very tense time.