Data Tools

Omnichannel 2019

2019, n=100 Brands

Holistic benchmarking of mobile stratiegies, plotting brands on a two-dimensional grid based on the performance of their mobile content (including mobile sites and apps), and their marketing investments (including email, search, regulatate.

Based on brands performance across 324 data points, brands were assinged to one of four categories: leaders, laggards, content-first brands, and marketing-first brands.