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Egham, U.K., September 12, 2018

Gartner Survey Finds Consumers Would Use AI to Save Time and Money

Analysts to Explore AI Developments and Influence on Businesses at the Gartner Symposium/ITxpo, November 4-8 2018 in Barcelona, Spain

A recent survey* by Gartner, Inc. reveals that saving time and money are the top reasons why consumers would use artificial intelligence (AI).

“AI is among the technologies that consumers consider using for tangible and more ‘serious’ benefits, as opposed to socializing, projecting self-image and having fun — three common reasons for using other personal technologies,” said Stephanie Baghdassarian, research director at Gartner.

Fifty-eight percent of respondents said they would use AI if it helps them save time by taking over some tasks (see Figure 1).

Fifty-three percent said they would use AI if it helps them save money. “We can think of AI being able to look for the best deal for a specific purchase, or find the best route to a particular destination, enabling to save money on toll payments and fuel,” said Ms. Baghdassarian.

Forty-seven percent would use AI if it gave them easier access to information, such as travel and transportation directions and details of their everyday consumption of goods.

Figure 1. Reasons Why Consumers Would Use AI

Source: Gartner (September 2018)

Consumers Are Uncomfortable With Emotion AI

“Consumers are ready for a new relationship with AI technologies, but have clear preferences about how they want that relationship to occur,” said Anthony Mullen, research director at Gartner.

The survey also found that more than 70 percent of respondents feel comfortable with AI analyzing their vital signs, and with AI identification of voice and facial features to keep transactions secure.

Nevertheless, when it comes to AI examining emotion in voices or facial expressions, 52 percent of respondents do not want AI to analyze their facial expressions to understand how they feel. Furthermore, 63 percent do not want AI to take an always-on listening approach to get to know them better.

“Not all consumers are driven by the same motives for letting AI observe them,” said Ms. Baghdassarian. “Millennials care about AI understanding them better and adapting interactions based on what they do, feel and need. Baby boomers seek safety and security when they let AI observe them. Generation Xers are close to millennials in terms of attitude toward AI understanding their needs, and close to baby boomers when it comes to safety and security.”

Privacy Is a Concern

When it comes to privacy, consumers are skeptical about the use of AI and are concerned about what it may mean.

“Sixty-five percent of respondents believe that AI will destroy their privacy, rather than improve it,” said Mr. Mullen. “As the shift to communicate with systems from humans to machines will accelerate, IT leaders must tailor AI’s approaches to customer engagement by persona to persona in order to cater for varying views and preferences. In addition, they need to respect user privacy as well as use AI tools to support privacy and transparency goals.”

Gartner clients can read more in the Gartner reports titled Market Insight: Accelerate Consumer Adoption of AI by Addressing Efficiency, Security and Sentiment” and “Market Insight: How Consumers Want Your AI to Interact With Them — Interfaces, Trust and Autonomy.”

*For Editors

The results are based on the 2018 Gartner consumer AI perceptions study, conducted online during January and February 2018 among 4,019 respondents in the U.S. and the U.K.

 

About Gartner Symposium/ITxpo

Additional analysis on driving digital business transformation will be presented during Gartner Symposium/ITxpo, the world's most important gathering of CIOs and other senior IT executives. IT executives rely on these events to gain insight into how their organizations can use IT to overcome business challenges and improve operational efficiency. Follow news and updates from the events on Twitter using #GartnerSYM.

Upcoming dates and locations for Gartner Symposium/ITxpo include:

September 17-19, 2018: Cape Town, South Africa

October 14-18, 2018: Orlando, Florida

October 22-25, 2018: Sao Paulo, Brazil

October 29-November 1, 2018: Gold Coast, Australia

November 4-8, 2018: Barcelona, Spain

November 12-14, 2018: Tokyo, Japan

November 13-16, 2018: Goa, India

March 4-6 2019; Dubai

June 3-6, 2019: Toronto, Canada

 

About Gartner

Gartner, Inc. (NYSE: IT), is the world’s leading research and advisory company and a member of the S&P 500. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow.

Our unmatched combination of expert-led, practitioner-sourced and data-driven research steers clients toward the right decisions on the issues that matter most. We are a trusted advisor and objective resource for more than 15,000 organizations in more than 100 countries — across all major functions, in every industry and enterprise size.

To learn more about how we help decision makers fuel the future of business, visit gartner.com.

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