“A strong brand experience in today’s terms is not possible without smart digital strategies and tactics.” 

“Genius Brands are identified through the Gartner Digital IQ index, which benchmarks the digital marketing performance of brands against their respective industries.”

“Genius brands stand out from average brands across three core differentiators: 1) a robust approach to content marketing, 2) seeking agility through scale, and 3) embracing customer centricity.” 

“Gartner tracked 1,337 brands across 15 Digital IQs, and only 45 were categorized as Genius. Only 3% of brands rose to the Genius level.”  

“Worldwide martech revenue is expected to grow to nearly $21 billion in 2022 and exceed $32 billion by 2025, according to Gartner forecasts.”

“Martech investments are tricky. In some cases, it might take up to 18 months before selecting a vendor. Marketers also find difficulty communicating their value once implemented.”

“On average, marketers are only using 58% of their martech stack, leaving the remaining 42% underutilized and millions worth of efficiencies on the table.”

“Marketers can regain control of the buying process and ensure strong ROI by 1) aligning martech tools and strategy to relevant stakeholders 2) reviewing common fees that make up the total cost of ownership and 3) negotiating in their favor in every deal.”

“There is room to negotiate in every martech deal through tactics, such as price uplift caps, payment schedule adjustments and service credits or rollovers.” 

“The vast majority of marketers are already using AI.”

“Marketers tend to think about AI outcomes in terms of their enterprise, rather than their customers, but should shift toward the latter.”

“Consumers care what happens to them in marketers’ use of AI. Marketers need to be in sync with these consumer sentiments to avoid outcomes such as exclusion, restriction and punishment.” 

“Regardless of business sector or age, a significant portion of your organization’s customers don't want to play your AI game. Baby Boomers, in particular, are much less likely to agree that personal identifiable information can be used in AI deployments.”

“Marketers who communicate their intentions on the use of AI can mitigate consumer pessimism.”

“Consumers don’t want to receive irrelevant or annoying communications. In fact  nearly half of consumers block brands that do.”  

“Personalization efforts from Genius Brands are 14 times more memorable than an average brand’s personalization.” 

“The three components of personalization that lead to desired consumer behavior are: 

Strategy and tactics: Drive personalization by focusing not only on basic customer data collection but also on what they are trying to achieve. 

Team and skills: Two important skills within personalization are 1) testing and 2) customer lifetime value.