Experts

Noah Elkin

Research Director

Noah Elkin focuses on digital marketing strategy and technology, including multichannel marketing, mobile marketing, and emerging marketing technologies and platforms. He serves marketers, helping them assess and take advantage of key trends and put them to business use. He previously served as Chief Product Officer for Industry Index and spent 11 years at eMarketer as Principal Analyst, Executive Editor and Chief Evangelist. He also worked at full-service digital agencies in corporate marketing and strategy.

 

Areas of Focus

Demand Generation and Sales Enablement

Multichannel Marketing and Communications

 

Experience

Industry Index
Chief Product Officer

Steak Digital
Managing Partner

eMarketer
Executive Editor and Chief Evangelist

Top 5 Issues That I Help Clients Address

  1. What are the top considerations for designing and executing successful multichannel marketing?
  2. What combination of digital techniques, channels and processes is the most effective for attracting, acquiring and retaining loyal and profitable customers?
  3. What are the evolving criteria for choosing technology and service providers to help develop and manage multichannel marketing?
  4. How should I change my marketing strategy as a result of adoption of connected devices?
  5. What are the best practices for developing a mobile marketing strategy?

 

Latest Blog Posts

BLOG
Martech’s Fables of Abundance

Bigger isn't necessarily better when it comes to your martech stack. Maximize your existing investments before putting more money on the table. 

RESEARCH
Orchestrate Successful Customer Centric Campaigns

Multichannel marketing drives loyalty, advocacy and growth. Here's what it takes to engage in connected conversations.

RESEARCH
Cost Optimization: What Marketing Leaders Should Learn From Marketing Spend Patterns

Discover how to build resilience into your budget so you can deliver real results, no matter what comes your way.