Key findings from Gartner's Communications Executive Survey reveal what challenges and priorities communicators are focusing their efforts on in 2019. Learn more about the results and how Gartner can help your communications department.
As communications leaders struggle to prove their impact on business outcomes, progressive teams prove their value by not solely focusing on influencing attitudes, but on driving desired stakeholder behaviors. Our research identifies three ways of effecting change in stakeholders' behavior.
Two out of three planned organizational changes are unsuccessful, often due to cultural tensions and change resistance. Communicators play an integral part in ensuring organizational transformations are successful by countering these barriers. Our research helps those responsible for change communications to understand how culture impedes or supports organizational transformation.