Restaurant sales have surpassed grocery sales as diners increasingly eat in. Are restaurant brands prepared to cater to contemporary consumer needs?
From function-rich mobile apps to robust loyalty programs, restaurant brands are pulling all the stops. But are their efforts enough to satisfy hungry shoppers?
The 2019 Gartner Digital IQ Index: Restaurants benchmarks the digital competence of 77 restaurant brands. To learn more, visit Gartner.com/marketing.