Customers hold brands to a higher level of expectation, resulting in brand trust declines. As such, 83% of consumers refuse to do business with brands they do not trust. To build trust, brands must focus on exhibiting transparency, warmth, honesty, and reliability. Gartner’s research has uncovered a more powerful driver of customer trust in brands.
Now, more than ever, it is imperative to protect the perception and reliability of your brand as consumer sentiment rapidly shifts. Tune in to Gartner’s complimentary webinar this Tuesday, April 14 at 9 am EDT for the best practices to ensure you maintain consumers’ trust in your brand.