What’s in a Hotel Booking?

If you’re planning a trip, chances are you’re seeking more than a room reservation—half of millennials are looking for unique experiences when booking a hotel room.

While luxury hotel brands are increasingly investing in mobile-optimized destination guides and experience reservations, are they taking the necessary steps to stand out in search visibility against competitive OTAs?

The Gartner Digital IQ Index for Luxury Hotels benchmarks the digital competence of 84 hotel brands operating in the U.S. To learn more, visit Gartner.com/marketing.