Sales Research

Gain expert insights into the top strategic priorities shaping today’s Chief Sales Officers, from growth execution to evolving buyer expectations.

Transformation isn’t optional anymore., yet 90% of sales transformations fail. See what leading CSOs do differently.

Discover essential strategic shifts and leadership imperatives for Chief Sales Officers to build resilient, high-performing sales teams in 2026.

Explore why traditional seller performance models are breaking down and how sales leaders must rethink performance for the AI era.

Download the latest issue of The Chief Sales Officer to help meet your goals in the coming year.

Download this guide to see how leading organizations use AI insights and streamlined workflows to improve account planning and accelerate growth.

Download the free B2B sales guide to learn about identifying customer pain points & creating buyer enablement tools to be consistent across all channels

The Chief Sales Officer is a quarterly publication featuring the latest insights on leading and managing the sales function. This issue explores top strategies for CSOs to excel in the short term while building a robust foundation for future growth.

Use Gartner framework to develop a virtual selling tech stack that improves buyer engagement and data-driven seller actions and simplifies seller workflows. Download Now

Technology advances and data proliferation are forcing sales operations leaders to rethink the path to excellence in their sales analytics programs. Discover three high-impact changes that will allow sales operations to harness the power of these trends to increase sales analytics’ value to audiences.

Learn how to effectively reduce the cost of sales while mitigating negative consequences.

Learn how high-performing sales reps use information to win deals.