Marketing Insights

The theme of this year’s event was Sentient Operations, reflecting a dramatic leap forward for operations where leaders no longer view technology as a tool for static automation, but are designing supply chains to act as dynamic, sensing, self-healing systems.

The harsh truth is that extreme heat events are becoming more disruptive and frequent, while much of our infrastructure was designed for very different operating conditions. Global supply chains are simply not adapting fast enough to the shift.

Traditionally, business cases for network investments have been created using models designed for a more stable and predictable time. As a result, these models systematically underprice the costs of chronic turbulence and acute disruptions. Gartner suggests there is three types of adaptability (operational, network and capital) into business cases and on using new math to justify network investments.

CSCOs agree that change leading to improvements will come faster than ever before. The challenge is not necessarily technology. It is more about adoption. And no one failed to mention data quality. AI dominated most of the topics and conversations. This led to further reflection on definitions and the impact of technology on the enterprise.