Marketing Survey Results: Insight for CMOs

Findings from Gartner's Annual CMO Spend Survey

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    Following record lows last year, marketing budgets are on the rise. 

    CMOs and Marketing Leaders must allocate their marketing budgets to focus on growth amid financial and geopolitical uncertainty. And set a marketing strategy that reprioritizes channels, programs and resources to remain competitive and efficient. The findings from Gartner’s annual CMO Spend survey capture the state of marketing budgets in 2022.

    Use The State of Marketing Budgets 2022 as your essential guide to benchmark your marketing budget against peers and competitors and action on data, insights and predictions to lead you confidently into the future.

    This marketing survey report, based on the findings of Gartner’s Annual CMO Spend Survey 2022, will outline:

    • Marketing survey analysis and how CMOs are prioritizing their budgets in 2022
    • Which industries are seeing the biggest changes to their marketing budget
    • How fiscal and geopolitical uncertainty is impacting overall marketing budget trends
    • How talent and capability challenges are impacting marketing’s resource mix

    About The State of Marketing Budgets 2022

    The State of Marketing Budgets 2022: Insights from Gartner’s Annual CMO Spend Survey fuels CMOs and Marketing leaders with top-line marketing budget, marketing survey data and martech investment trends to watch for. Following record lows in 2021, this year’s marketing budgets as a percentage of company revenue have climbed from 6.4% to 9.5% in 2022, but still lag behind pre-pandemic spending, according to Gartner’s Annual CMO Spend Survey 2022.