Gartner for Marketers Research

Insight Report October 1, 2019

Food US: Brand Site and the Right to Win on Google

As Google and Amazon battle to be the preferred platform for product research, brands must clearly define the role of the brand site to ensure site investments add value to the consumer journey. Brands have to continually monitor consumers’ search behavior, justify their right to win on Google and evaluate the potential for consolidating site components — especially for multibrand enterprises. As explored in Gartner L2’s Digital IQ Index: Food U.S. 2019, this report details the various strategies deployed to address the role of the brand site and capitalize on search trends to gain consumer mindshare.

To get the research, please complete the form below.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.