Gartner Expert
Ilona Hansen
Sr Director Analyst
llona Hansen is a Research Director in the application research group. She is responsible for managing research in the area of CRM application strategies, and in particular is lead analyst for SAP CRM cloud products. She is leading the CRM Lead Management MQ and is co-authoring the Sales Force Automation MQ. She furthermore is deep into the Partner Relationship Management (PRM) technologies for the indirect sales approach, and its market. Ms. Hansen has extensive knowledge of sales technologies, including sales acceleration applications, sales processes and provides advise for bridging organizational structures.
Previous experience
Ms. Hansen has more than 20 years of experience in the IT industry. Prior to joining Gartner, she served as a senior sales operations manager at Polycom and Fujitsu Siemens Computers, where she led from 10 to 60 people, varying on the projects. She provided the critical link from management to sales/marketing teams, the partner environment and back-office organizations. Ms. Hansen owned the sales process design and was responsible for effective sales organizational structures. To accomplish these tasks, she developed the necessary sales and marketing tools for management, but also the different teams. Finally, she was responsible for any commission-related issues and disputes. She gained insights into Polycom from a regional point of view, where she headed Sales Operations on a regional level in 20 countries, but also from a headquarter perspective at Fujitsu Siemens Computers, where she was responsible for all EMEA sales projects across 21 countries.
Professional background
Polycom
Senior Regional Sales Operations Manager
Fujitsu Siemens Computers
Senior Sales Operations Manager
Ingram Micro
Head of Marketing Controlling
Areas of coverage
CRM Strategy and Customer Experience
CRM Sales Technology
Education
M.B.A., Clemson University, South Carolina
B.A., Universidad Nacional Autonoma de Mexico, Mexico City
Top Issues That I Help Clients Address
1CRM Strategy and Customer Experience
2Sales TEchnologies
3Lead Management
4Partner Relationship Management Applications, supporting indirect-sales
5Sales Force Automation (SFA)
Latest blog posts
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