Theodore (Tad) Travis is a Vice President in Gartner Research. Mr. Travis is responsible for the CRM Sales Technology Key Initiative, which includes the sales force automation (SFA), lead management and sales performance management (SPM) Magic Quadrants. Specialize in technologies for Sales Force Automation, virtual digital selling, digital optimization, and AI for B2B Sales. He has additional expertise in sales enablement technology, CRM strategy, CRM governance, Salesforce.com strategy, B2B customer experience strategy, digital optimization and digital transformation of sales processes, end-user adoption programs, end-user training, Salesforce.com integration and change management.
Mr. Travis has more than 19 years of experience in the IT industry. Prior to joining Gartner, he served as a Customer Success Manager and Application Architect at Salesforce, where he guided more than 100 clients with their Salesforce implementations and governance programs. He owned postsales business relationships with executives of enterprise-level Salesforce clients and provided valuable strategic advice on vision definition, adoption metrics, governance processes, roadmap planning, ROI analysis and business process best practices.
Prior to Salesforce, he managed the CRM and BI sales operations processes at Solvay Pharmaceuticals and served as a CRM consultant at several CRM vendors.
Principal Customer Success Manager and Implementation Consultant
Manager CRM Processes
Sr. Business Analyst
CRM Strategy and Customer Experience
CRM Sales Technology
M.B.A., Drexel University
B.A., Hamilton College
1How to evaluate the relative advantages of CRM sales technology offerings
2Connect sales effectiveness and operational efficiencies to clients' strategic roadmap
3Digital transformation and optimization of sales processes
4How to evaluate emerging sales technologies, like artificial intelligence
5Establish effective governance and user adoption processes