In an era of retail transformation, the “new retail” strategy is a top priority for most retail businesses, and Yonghui Superstores had forged its own version. However, because “new retail” was still an emerging concept, the company needed to verify that its strategy could meet current as well as future business needs. The goals were to:
- Develop a strategy aligned with business goals
- Increase business flexibility across different divisions
- Stay ahead of industry trends and make use of peer best-practices