Facing a changing competitive landscape, Brasilprev, a top private pension plan provider in Brazil, embarked on a mission to transform its traditional business model. To become a pension plan ecosystem leader and a customer service benchmark by 2030, they established an Innovation Lab (DXLab) and engaged with Gartner Executive Programs. Through a year-long collaboration and the use of Gartner's tools and assessments, Brasilprev defined a new digital transformation strategy, invested in Data & Analytics, and revamped its current IT model causing significant business transformation and achievement of its strategic objectives.