Pattern-based Strategy

Gartner defines Pattern-Based Strategy as the discipline that enables business leaders to seek, amplify, examine and exploit new business patterns. A business pattern is a set of recurring and/or related elements (business activities, events, weak or strong signals) that indicates a business opportunity or threat. A weak or strong signal is a piece of information, an activity, and/or an event that indicates an impending change that might have an impact on your business pattern. The term “business pattern framework” refers to an organization’s focus on and its investment in a balanced diversity of business activities (in the defined, creative, collective and exceptions categories) that enable it to lead and respond to weak and strong signals of change (opportunity or threat). The aim of business pattern recognition is to understand how elements (activities, events, objects and information) may form new patterns that represent an opportunity for innovation or a threat of disruption to business operations or strategy.